Fifth state in the US
The PointsBet mobile app and digital sports betting product are now live in Colorado. The launch marks the fifth state of operation in the US for the company. This state is particularly special as the company’s US headquarters are located in the capital city. Its worldwide corporate headquarters are in Melbourne, Australia.
An announcement was made via Twitter:
The sports betting operator has also partnered with the Double Eagle Hotel and Casino in Cripple Creek to launch an on-site retail sportsbook.
Exciting moment for PointsBet mobile app
Currently, PointsBet is the only sports betting company with a permanent US headquarters in Colorado, a fact that PointsBet USA CEO Johnny Aitken is proud of. Mr. Aitken pointed out that the company’s approach to sports betting is to bring an experience that residents of Colorado are seeking.
When you open the app, it’s not going to have promotional language about the New York Yankees.”
The app is custom-made so that it appeals to the Colorado market. Legal sports betting started in Colorado in May after a 2019 ballot measure expanded gambling law in the state to include professional sports betting. All 17 of the casino operators in the state have the ability to apply for a license to host a retail or online sportsbook.
“When you open the app, it’s not going to have promotional language about the New York Yankees,” Aitken said.
Fans have taken to the industry quickly, with wagers in September coming in at over $207 million. This was a 61% increase from the previous month.
Colorado partnership deals
As PointsBet worked toward the launch in Colorado, it signed several partnership deals. The company inked a deal with Kroenke Sports and Entertainment, the owner of the NBA’s Denver Nuggets, the NLL’s Colorado Mammoth, MLS’s Colorado Rapids, and the NHL’s Colorado Avalanche, to be the teams’ exclusive gaming partner.
Just two months ago, the sports betting operator signed a corporate sponsorship with the University of Colorado Buffaloes. This five-year deal includes building a recruiting segment for students who are interested in the sports betting industry.
Indiana and Illinois deals
Along with securing operations and deals in Colorado, PointsBet planted its flag in other states. In September, the company signed deals with the Indiana Pacers and the Indianapolis Colts. The operator is the official sports betting partner of both teams.
In Illinois, PointsBet decided to cut a deal with the Chicago Bears. The operator now has access to the team’s logos, digital assets, marks, and IP. Fans of the NFL team will be provided special sports betting deals by PointsBet. ??