BetMGM sponsors the Nashville Predators
BetMGM has reached a multi-year partnership agreement with the NHL’s Nashville Predators, making it the team’s official sports betting partner.
opportunity to elevate Nashville’s gameday experience”
“The Predators are a tremendous organization with one of the sport’s most passionate fanbases,” said BetMGM chief revenue officer Matt Prevost. “We look forward to our partnership with the team and the opportunity to elevate Nashville’s gameday experience.”
BetMGM will now advertise its brand throughout the near-20,000-seat Bridgestone Arena in Nashville, Tennessee. It also plans to open a branded restaurant and bar on the suite level.
Growing influence
Partnership agreements have been taking off as professional sports teams seek to become more aligned with the sports betting industry. In joining forces with sportsbooks, teams can receive greater exposure and also increase the allure of coming to game days, whether that be through in-person sportsbooks, engagement activities, or special contests held by their sports betting partners.
As it pertains to the Predators, BetMGM will display signage flashing its brand throughout the arena and on the ice.
BetMGM has a history in Tennessee sports, having joined forces with the Tennessee Titans in 2020. It now returns to cement a partnership with the state’s favorite hockey team during the league’s second extended, 82-game season.
we hope to continue to grow our partnership in the years to come”
“We are always looking for ways to enhance SMASHVILLE and bring a better experience to the best fans in sports,” said Sean Henry, president and CEO of the Predators, in a press release. “Integrating an industry leader like BetMGM into our building is a tremendous opportunity and we hope to continue to grow our partnership in the years to come.”
The Predators already have arrangements with fellow sports betting brands DraftKings and BallyBet. The former is the team’s official betting and daily fantasy sports operator, while the latter is a betting and free-to-play partner.
History and ongoing events
BetMGM is one of the largest sports betting operators in the American market. It comes to the Predators already having a tremendous amount of cache and influence in the area.
Tennessee legalized sports betting in 2019, but did not launch online sportsbooks until 2020. There is also no in-person sports wagering, which blocks BetMGM, the Predators, and Bridgestone Arena from following in the footsteps of other partnership agreements and opening an in-arena sportsbook or sports betting lounge.
BetMGM’s partnership with the Predators is not the only milestone it’s hit recently. On Monday, the Massachusetts Gaming Commission approved the BetMGM-sponsored MGM Springfield Casino’s Category 1 sports betting license application, making it the second casino to be approved as a sports betting operator.
The Predators will return to action as a new BetMGM partner when they visit the Chicago Blackhawks on Wednesday evening. They will then return to Bridgestone Arena—freshly outfield with BetMGM branding—for a game against the Colorado Avalanche Friday night.